Service
Logo and brand identity with a clear point of view
A logo is only the start. A brand identity is the system of colour, type, shapes and tone that makes every touchpoint look like it comes from the same business.
What’s included
Logo design
A distinctive primary logo, with variations that stay legible on dark, light and small formats.
Colour and typography
A palette and typefaces chosen for the audience and the sector, not for trends.
Brand applications
Social media templates, print pieces and web graphics that apply the identity consistently.
Usage guidance
Simple rules on spacing, colour use and file formats so the brand stays consistent as it grows.
Process
How I work
Discover
We talk through the business, audience, competitors and the impression the brand should leave.
Direction
I develop identity directions covering mark, colour and type, and present them with the reasoning behind them.
Develop
The chosen direction is refined and extended into the supporting elements of the system.
Deliver
You receive the logo files and guidance you need to apply the brand yourself or through other suppliers.
Related
See it in practice
Related services
FAQ
Frequently asked questions
What is the difference between a logo and a brand identity?
A logo is one mark. A brand identity includes the logo plus colours, typography, imagery style and rules for using them, so everything looks consistent.
Can you refresh an existing logo?
Yes. We can modernise an existing logo while keeping what customers already recognise, or build something new if the old mark no longer fits.
What files will I receive?
The formats are agreed at the start of the project so you have what you need for web, social media and print.
Can you also build the website and social templates?
Yes. Identity work connects directly with my web design and social media design services.
Have a project in mind?
Tell me about your brand, campaign or website and I will reply personally.